Fractional CMO Services
Head of Fractional CMO Services, Melissa Valdez, is a growth-focused marketing leader dedicated to helping companies build scalable, revenue-generating engines. With deep expertise in event and field marketing, as well as her tenure as Director of Client Engagement at SBI, Melissa specializes in aligning sales and marketing to drive pipeline advancement. She excels at crafting data-driven strategies that unify brands, having successfully launched communications and content engines that bring new acquisitions together under a single cohesive voice. Melissa focuses on equipping teams with the tools they need to shine in their unique markets, ensuring that every marketing initiative—from SEO to strategic events—delivers measurable, sustainable growth.
Beyond the boardroom, Melissa brings high energy and discipline to the team, rooted in her background as a former 2x Dallas Cowboys Cheerleader and NFL Director. She is a self-proclaimed "Queen of Useless Trivia" and a dance enthusiast who loves adding a bit of fun to every project. Most importantly, Melissa is a dedicated mom to her teenage son and loves nothing more than spending her weekends watching him play baseball. Her blend of creativity, perseverance, and teamwork makes her a perfect fit for the culture at Local Fractional.
Meet Melissa Valdez
Head of Fractional CMO Services
Strategic Marketing Leadership to Scale Your Brand & Revenue
Your business needs more than just "marketing activities"—it needs a revenue-focused strategy. At Local Fractional, we partner with leadership teams to build the brand architecture, content engines, and go-to-market strategies that drive real growth. Our CMO leadership is a dynamic force in content and brand strategy.
Is Your Marketing Driving Growth?
Many companies struggle with "random acts of marketing"—hiring agencies or junior staff without a cohesive plan. Our Fractional CMO services provide the executive leadership you need to stop guessing and start growing, at a fraction of the cost of a full-time executive.
We solve for:
Misalignment: When Sales complains lead quality is low, and Marketing says Sales isn't closing.
Invisible ROI: Spending money on ads or content without knowing what actually drives revenue.
Brand Confusion: A website, pitch deck, and LinkedIn presence that all say different things.
Scaling Pains: You’re ready to grow, but your current marketing processes are breaking.
Our Approach
Our Engagement SOP: The "Growth Engine" Framework
Just like our CFO services, our CMO engagements are process-driven and structured for accountability. We don’t just offer advice; we install a system.
Phase 1: The Brand & Revenue Audit (Weeks 1-2)
Deep Dive: We review your current marketing assets, tech stack (CRM, automation), and historical performance data.
Sales Alignment: Interviews with your sales leadership to understand the "ideal customer profile" and where friction exists in the funnel.
Competitor Analysis: A clear look at where you stand in the market and where the "white space" is for your brand to own.
Phase 2: The Strategic Roadmap (Weeks 3-4)
The "North Star" Strategy: Definition of your core value proposition and brand voice guidelines.
Channel Selection: We identify the 2-3 channels (e.g., LinkedIn, SEO, Events) that will drive the highest impact, rather than trying to be everywhere.
KPI Setup: Establishing the "Scorecard"—the 5-7 metrics we will track weekly to measure success (e.g., CAC, MQL-to-SQL conversion, Pipeline Velocity).
Phase 3: Execution & Optimization (Ongoing)
Weekly Sprint Cycles: A weekly 60-minute executive check-in to review the Scorecard, unblock team issues, and set priorities for the week.
Vendor/Team Management: Your Fractional CMO manages your agencies, freelancers, or internal junior marketers so you don't have to.
Quarterly Strategy Refreshes: Every 90 days, we review the macro strategy and pivot based on real-market data.
Ready to Scale Your Story?
Stop shouting into the void and start building a marketing engine that fuels your business.