Fractional CMO Services

Strategic Marketing Leadership to Scale Your Brand & Revenue

Your business needs more than just "marketing activities"—it needs a revenue-focused strategy. At Local Fractional, we partner with leadership teams to build the brand architecture, content engines, and go-to-market strategies that drive real growth. Our CMO leadership is a dynamic force in content and brand strategy.

Is Your Marketing Driving Growth?

Many companies struggle with "random acts of marketing"—hiring agencies or junior staff without a cohesive plan. Our Fractional CMO services provide the executive leadership you need to stop guessing and start growing, at a fraction of the cost of a full-time executive.

We solve for:

  • Misalignment: When Sales complains lead quality is low, and Marketing says Sales isn't closing.

  • Invisible ROI: Spending money on ads or content without knowing what actually drives revenue.

  • Brand Confusion: A website, pitch deck, and LinkedIn presence that all say different things.

  • Scaling Pains: You’re ready to grow, but your current marketing processes are breaking.

Our Approach

Our Engagement SOP: The "Growth Engine" Framework

Just like our CFO services, our CMO engagements are process-driven and structured for accountability. We don’t just offer advice; we install a system.

Phase 1: The Brand & Revenue Audit (Weeks 1-2)

  • Deep Dive: We review your current marketing assets, tech stack (CRM, automation), and historical performance data.

  • Sales Alignment: Interviews with your sales leadership to understand the "ideal customer profile" and where friction exists in the funnel.

  • Competitor Analysis: A clear look at where you stand in the market and where the "white space" is for your brand to own.

Phase 2: The Strategic Roadmap (Weeks 3-4)

  • The "North Star" Strategy: Definition of your core value proposition and brand voice guidelines.

  • Channel Selection: We identify the 2-3 channels (e.g., LinkedIn, SEO, Events) that will drive the highest impact, rather than trying to be everywhere.

  • KPI Setup: Establishing the "Scorecard"—the 5-7 metrics we will track weekly to measure success (e.g., CAC, MQL-to-SQL conversion, Pipeline Velocity).

Phase 3: Execution & Optimization (Ongoing)

  • Weekly Sprint Cycles: A weekly 60-minute executive check-in to review the Scorecard, unblock team issues, and set priorities for the week.

  • Vendor/Team Management: Your Fractional CMO manages your agencies, freelancers, or internal junior marketers so you don't have to.

  • Quarterly Strategy Refreshes: Every 90 days, we review the macro strategy and pivot based on real-market data.

Ready to Scale Your Story?

Stop shouting into the void and start building a marketing engine that fuels your business.

Book a consultation